Privacy policy

Last updated: 02.12.25

1. Who we are

House of Intent Ltd is the controller of your personal data for the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018). If you have questions, contact us at [contact@houseofintent.co.uk].

2. What data we collect

·        Identity data: name and title (if provided).

·        Contact data: billing/shipping address, email address, telephone number.

·        Transaction data: purchases, returns, payment status (note: we do not store full card details).

·        Technical data: IP address, device information, browser type, time zone, cookies and usage data.

·        Marketing data: newsletter preferences and engagement (where enabled).

·        Customer support data: messages sent via contact forms, email, chat, or social media.

3. How we use your data (and our legal bases)

We use your data to:

·        Process and fulfil orders (performance of a contract).

·        Provide customer service and manage returns (performance of a contract / legitimate interests).

·        Prevent fraud and keep our Site secure (legitimate interests / legal obligation).

·        Send service communications such as order confirmations (performance of a contract).

·        Send marketing emails if you opt in (consent).

·        Improve our Site, products and customer experience (legitimate interests).

·        Comply with legal and tax obligations (legal obligation).

4. Cookies & similar technologies

We use cookies and similar technologies to operate our Site, remember preferences, measure performance, and support marketing. You can control cookies through your browser settings and (where offered) our cookie banner.

5. Who we share data with

We share your data only where necessary with trusted service providers, including:

·        Shopify (ecommerce platform) and connected apps you interact with at checkout.

·        Payment processors (to take payments securely).

·        Delivery and fulfilment partners (to deliver your order).

·        Email/SMS providers (if you subscribe to marketing communications).

·        Analytics and advertising partners (where you accept marketing cookies).

6. International transfers

Some service providers may process data outside the UK. Where this happens, we use appropriate safeguards (such as adequacy regulations and/or approved contractual clauses) to protect your information.

7. Data retention

We retain your data only as long as needed for the purposes set out in this policy, including legal, accounting, or reporting requirements. Order records are typically kept for at least 6 years for tax purposes.

8. Your rights

You may have the right to:

·        Request access to your personal data.

·        Request correction of inaccurate data.

·        Request deletion (in certain circumstances).

·        Object to processing or request restriction (in certain circumstances).

·        Request data portability (in certain circumstances).

·        Withdraw consent for marketing at any time (unsubscribe link in emails).

To exercise your rights, contact [contact@houseofintent.co.uk]. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

9. Security

We use appropriate security measures designed to prevent personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. No method of transmission over the internet is completely secure, but we take care to protect your information.

10. Children

Our Site is not intended for children and we do not knowingly collect data relating to children.